Lead generation is a fundamental marketing process aimed at identifying and nurturing potential customers or “leads” for a business’s products or services. It involves various strategies and tactics to capture the interest and contact information of individuals or organizations who may have an interest in what the business offers. The ultimate goal of lead generation is to build a pool of qualified prospects who can be further engaged and converted into paying customers. It plays a crucial role in the growth and success of businesses across various industries by connecting them with potential clients and facilitating the sales process. Lead generation methods can include content marketing, social media, email campaigns, SEO, and various other marketing techniques designed to attract and engage prospects.
